04. Storytelling

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Story Telling

ND036 C1 L4 04 Storytelling

Recap

PMs are storytellers. Stories allow you to express your vision and thoughts through more compelling, tangible narratives. Storytelling makes it easier for people to understand and relate to what you are explaining.

elements of a story

Elements of a story include: the Hero (user), their goal, the villain (problem) that’s preventing the hero from reaching their goal, the sidekick (your product) to help the Hero reach their goal, and the plot of what happens

Elements of a story include: the Hero (user), their goal, the villain (problem) that’s preventing the hero from reaching their goal, the sidekick (your product) to help the Hero reach their goal, and the plot of what happens

QUIZ QUESTION::

Map the element of the story to its definition

ANSWER CHOICES:



Element

Definition

Hero

Goal

Villain

Sidekick

Plot

SOLUTION:

Element

Definition

Villain

Goal

Plot

Hero

Sidekick

Story Telling Quiz 1

What does storytelling do?

SOLUTION:
  • Makes it memorable
  • Creates an emotional attachment
  • Explains why characters do things
  • Gets people excited

ND036 C1 L4 05 Storytelling Examples

Summary

Key things to keep in mind when building stories:

  • Focus on the problem from the hero’s perspective
  • Start by writing the ending first
  • The more personal and relatable the story, the more memorable it will be, and the more engaged the audience will be.
  • Details and specifics make the story feel more real